Top Tips For The Best Social Media Campaign Ever! –

Top Tips For The Best Social Media Campaign Ever! –

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Social media has become such a huge part of our lives that for the most part, we spend most of our personal time navigating it. There was once a time that running profiles and catching up with friends meant calling them and dropping round for dinner. In business, catching up meant making endless phone calls and pushing past gatekeepers to make good sales. Now, social media has become such a phenomenon that it has gone beyond finding school friends of old, and has become a way for companies to reach out to each other and make business connections.

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Wherever you look on social media, company after company is making a name for themselves and running some sort of campaign or competition. The markets are saturated and people lap it up, because running a competition or offering something for free is a great way to grab the attention of a target audience. Increasing brand awareness and engaging with customers is a priority for every company, so improving your IT efficiency and use of technology to run your own campaign is vital for success. If you are able to start and run a profitable social media campaign, then you may already be well versed in what you need to do. There are plenty of tips out there to keep your social media campaign running smoothly, but we’ve got five of the best that we think will make your campaign the best it has ever been.

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  1. Have A Goal. There is no point in running a campaign if you don’t know why you’re running it or what the endgame is. Are you aiming for more followers or do you just want a general buzz? Do you want to push a new product or service you’re offering or draw more people toward your website? Whatever the goal is that you have, you need to make sure you have one you can realistically stick to. Once you find your goal, stick to it!
  2. Pick Your Social Media. Not every social media site will be relevant to the business or helpful to your campaign. Facebook and Twitter are huge for small businesses, and LinkedIn is a great option for those companies that are larger. The channel that you choose has to be one that reflects your audience, so look at the demographics of each social media website and go from there.
  3. Engage. You have to do more than list a competition. Engage with the comments and people who leave them. Answer questions and make an effort to comment or like each response to your campaign. A company that engages is one that is appreciated.
  4. Celebrate. Your customers entering a competition that requires input like a design means that you need to celebrate their efforts! Share the best ones you receive and you will increase your customer loyalty.
  5. Analysis. Once your campaign has come to an end, you need to efficiently analyse where your traffic came from, what age groups and measure this against future campaign efforts.

Your social media presence is going to make a huge difference to your profit and customer engagement, and every good business knows that the customers matter!

Article by Nishant Prajapati

Nishant is a Digital Marketing Specialist and Parttime Blogger, having more than 3 year experience in this field. My focus is mainly on SEO and Technology updates, but I’m also well-versed in all aspects of Web Development and Designing, Mobile Apps, Etc. If you like this post, share this post and follow me on Twitter, Facebook and LinkedIn

The Numerous Benefits of Using Subdomains in Online Business.

The Numerous Benefits of Using Subdomains in Online Business.

If you use the Internet, you know for certain that most websites have plenty of internal pages. Each page is like an extension or a separate section of the main website.

For instance, let’s take the website of Microsoft. Microsoft has a homepage and several other internal pages like Download Center from where customers can download products, Microsoft Account Page – where customers can login to access Microsoft products, the Support page for customer service and so on.

It is not possible to cram all these pages into a single page. If it is done so, it will lead to information overload and might also make the website too difficult to use. Hence, the need for sub-domains.

What
is a subdomain?

Subdomain | IMFROSTY

A subdomain is part of the entire website. Think of it as a branch of a whole tree. The branch is part of the tree but might bear some unique or exclusive information.

For instance, in www.example.com, sales.example.com is a subdomain.

To cite another example, in Google; maps.google.com is a subdomain. And so is docs.google.com and the many other subdomains.

Why should websites have subdomains?

Subdomains have plenty of merits that make it easier for site administrators to manage and maintain the website. Also, it gives an SEO advantage too.

Wondering how? Read on. We have detailed the many assured benefits of subdomains as below:

Assured Benefits of Using Subdomains

Money Blogging | IMFROSTY

They are free!

Subdomains come free of cost. If you own a domain, you can add any number of subdomains to them. There is no need to pay to add subdomains. However, there are hosting plans which charge to add subdomains, but in general, it is free. So you get as many as internal pages or subdomains for a single domain name.

They Get Indexed Right

Search engines comb through websites to index and rank them in corresponding search results. However, in SEO it is not possible to target all keywords on a single page. You have to target the keywords in several other subdomains so that they are indexed properly. This also helps in getting the right allocation of search engine weightage for that particular page.

Search engines view subdomains as separate website pages giving them separate search results. Each subdomain will also have a separate dynamic link and URL so that they do not conflict with other web pages within the website.

Separate Checkout Pages

Some eCommerce website use subdomains to provide better checkout and user data management. When we talk about payment, security and trust is the first thing comes in user mind and a eCommerce owner can provide both factors with a single SSL certificate. An SSL Certificate is a digital signature that secures all the data transmitted between user browser and the web server through a secured channel. A Wildcard SSL is a type of SSL Certificate that protects subdomains from Man-In-The-Middle and malware attacks. Ecommerce owner can select any cheap Wildcard SSL Certificate to secure subdomains from popular SSL Reseller. The primary benefits of Wildcard Certificates are unlimited website security & 256-Bit SSL encryption.
Many Wildcard Certificate products are currently available in market, but PositiveSSL Wildcard from Comodo preferred by most of the eCommerce clients. The primary benefits of Comodo PositiveSSL Wildcard are cheap price, unlimited subdomains security, unlimited server license, trust seal and $10,000 warranty.

They Can be Effortlessly Managed

Subdomains have such operational agility that they are the best friends for site administrators. Wondering how? You can install multiple themes, plugins, extensions, etc. On separate domains and not let your entire website take a toll on its performance.

Use of plugins or themes on separate subdomains will not slow down the website, thus giving it a quick page loading speed.

Higher Search Engine Ranking

The biggest of all benefits that subdomains brings to a website owner is perhaps higher search engine ranking. Like we said before, search engines look at subdomains are separate web pages with their own unique content and search engine value. So, if you have a product landing page, blog, or any resource put up on a separate subdomain, it will automatically get better search engine weightage.

This proves particularly beneficial in blogging. If your blog has several topics covered in it, subdomains help in targeting each topic separately and with focus. Each blog piece will have a shelf life that is not disturbed by the changes in the main page. The end result? Your blog or web page will retai its higher search engine ranking even after years, if required.

Helps Localization

Localization is the process of making the content and UI elements of the website native and more responsive to the tastes and habits of intended users. For example, a multilingual website. The website should be easily accessible by visitors from Denmark who speak Deutsch as well as people from Spain who speak Spanish and also native English speakers.

Having separate language pages for the websites as subdomains within the page will make it easy to deliver localized content easily. Localized content brings other benefits like heightened interaction, more time spend on website and more conversions.

Showcase Different Product Lines

Let’s assume you have a series of products to showcase on the same website under the same brand name. But, putting them under on a single web page will not help in proper conversion. There will be too much of distraction as a result of which your visitors will not materialize into paying customers.

The remedy? Assign each product a separate subdomain where the entire product features, pricing, etc. can be explained in detail. Fix CTAs at strategic locations and you are bound to get more conversions from each subdomain. Now that is something you cannot ignore to have for your business.

Summing it up – The Numerous Benefits of Subdomains

Subdomains provide site administrators with a number of business and SEO benefits. From hassle-free management and clutter page hierarchy to higher search engine ranking, they provide everything that a website owner really wants.

Subdomains are the right choice to go for if your website has too many internal pages and need efficient management. They help channelize the traffic to dedicated pages from where the visitors can be easily converted into customers. This proves extremely beneficial for eCommerce store owners and bloggers for whom each page is literally a source of value.

5 Reasons Why It’s Important To Have A Mobile Friendly Website In 2017

5 Reasons Why It’s Important To Have A Mobile Friendly Website In 2017

The mobile device is now such an important part of our lives, we cannot leave the house without it. It fast becoming our go to device for searching the net.Scarily enough, there are now more mobile devices on earth then there are people. So, if you haven’t already got a mobile friendly website, you are already missing out on customers and sales. Luckily enough the are many professionals in web design out there such as the team at Fabric, who offer responsive web design in Auckland.

It is important to meet the needs of the modern consumer. More and more searches and purchases are being made on mobile devices each day. But if your site is not optimized for mobile devices, users won’t give you the time of day and will move onto the next website.  

What Does It Mean to Be Mobile Friendly?

According to Google, 94% of people use smartphones to search for local information. A regular desktop site that is not mobile-friendly will be difficult to read and use on a mobile device. Main elements that need to be considered for mobile sites are load time, text size, strong call to actions and ease of navigation.

Here are 5 reasons it is as important as ever to have a mobile friendly website:

  1. More Purchases Occurringon Mobile Devices Than Desktop Computers

It is no wonder that more online purchases now occur on mobile devices than desktop computers. As more than 1.2 billion people use their smartphone to access the internet each day. These users prefer to make purchases on their mobile devices, due to the convenience. Almost 30% of all e-commerce transactions are now made on mobile devices. So, if your website is not optimized for mobile users you are missing out on valuable conversions and sales. You want to make it as easy as possible for people to spend money and complete the sale. The ease of use of your website on all devices is vital to the amount of transactions made on your site.

  1. Have Competitive Advantage

More and more businesses understand the importance of mobile friendly websites to attracting customers and making sales. But still around 50% of websites are still not optimized for mobile use. An easy way to gain a competitive advantage against your competitors a mobile friendly website. It has been found that 40% of users will leave your site immediately if it takes longer than 3 seconds to load.So, to easily gain a foot up against your competitors, it is vital to have a mobile friendly website, to take advantage of the users bouncing off from your competitors non-optimized websites.

  1. Google Favours Mobile Friendly Sites

Having a mobile friendly website also helps to improve how your website ranks on search engines. Nowadays Google indexes your site based on the mobile version, this is called mobile-first indexing. They favour sites that have designs that are mobile friendly, so if your website is not optimized for mobile use it could negatively affect your rankings. Google has a specific algorithm especially for mobile websites that focusseson bounce rate and click-back times. So, there is no point investing money into SEO if your website is not mobile friendly, as you will be penalized.

  1. More Searches Are Done on Mobile Devices Than on Desktop Computers

As of 2014, mobile device usage overtook desktop usage, with more people than ever using their mobile devices to search the internet. This means if your site is not optimized to meet the needs and expectations of these users you run the risk of losing over 50% of your websites visitors.

  1. Reputation

A mobile website is not a luxury, it is a necessity if your website is not mobile friendly it is becoming increasing redundant. A mobile friendly website affects more than just your web traffic, it affects your businesses reputation. If you do not have mobile friendly site, no matter how useful of unique your products or services are. You will be missing out on valuable web traffic. A company without a mobile friendly website will be viewed as ‘old fashioned’ or ‘outdated’. So, don’t throw away valuable traffic and risk running your reputation, when it is so easy to go mobile friendly.

Reasons why focusing on Services benefits the Business!

Reasons why focusing on Services benefits the Business!

Why Your Focus On Services Wins You Customers?


You have a business that revolves around customers, and you must ensure that your company has worked something out that saves your customers time and money. There are a number of people who will find these customer service tips helpful, and you may continue to implement these tips at your company as much as you like.

You are free to add everything you need to make your business better, and it is far better for someone to have a nice experience regardless of the products they buy. 


This article shows how you will use customer service to bring your customers back, and you will find that the customers are happy to recommend your business because of how well you treated them.

1: How Do You Rely on Customer Service?
You may rely on customer service with your company, but you must ensure that you have a culture of customer service. There are a number of people who will come to work with your company because of the customer service that you have created. You must train your staff to offer the best service, and you will find that there are as number of things you may do once you make a change to the way you focus on customer service. You are giving yourself every opportunity to delight customers, and you will find that the customers notice that you have made a change.

2: How Do You Talk on The Phone?
You must choose scripts to use with your staff, and you will find that the way you talk to your staff is quite important. They will learn how to speak to customers based on what you say, and they will give you quite a lot of information from these conversations. They will show you how the scripts work, and they will continue to speak to your customers in the best way possible. They need to be shown just what you want them to say, and you may have catch phrases or taglines you want your staff to use. You may have been to a place where everyone says the same things, and that is all a part of the training program for the company.

3: How Do They Contact You?
Contact pages for your customers are quite important for your business, and you will find that you have many people who wish to call you or email you. They may want to use the live chat window you have created, or they may choose to use your contact pages to reach specific people. Your customers will be pleased with you because they know how to reach you, and they will be happy to speak to the people who will help them. You will hear from your customers more often when they need help, and you may give them the help they need in the quick replies that you offer.

4: How Do They Shop?
Your customers must be given a shopping experience that will help them have a good time when they come to the site, and they will find that the catalog is pleasing when you have designed it properly. You will notice that the company that has pretty catalogs tends to sell more products, and you will find that you have control over the catalog when you use a website builder through your host. There are many hosts who will show you how to build your own catalog, and they will teach you how to put in art and backgrounds. You may add many things to your site to make it more fun to shop, and you will create a place that is more welcoming to your customers.

Once the visitor is willing to purchase your products it is where you need to give your support with the flexibility of dropshipping to your customers place. So that they do not have to worry about the picking up of the parcel to certain place. This would also help in increasing your business conversion rate.

5: There Are Many Additions You May Make
There are quite a few different things you may add to your site, and you will find that the additions you have made will make the site more soothing to use. The information you offer to your customers will be good for them as they make decisions, and they may stay on the site longer simply because it is a pleasing place to be. You may start with videos that explain how your products work, and you will notice that you have a number of people who come to your site to see the videos that lay out your products.

You may add audio to the site, and you will find that their audio snippets you may add to each page. The pages will play music that you have chosen, and the music will sound nice in the background of what your customers are looking at. They will feel as though they have walked into a department store, and they will have the same shopping experience that you would have had when you were in the stores that you drive to your community.

6: How Do You Update Your Company?
You must update your company as much as possible to ensure that you are offering more services and products to your customers. You must change your systems when you believe it is necessary, and you will find that there are a number of things your host may offer to you on each update. They will serve as your webmaster, and they will show you how to make changes to the site. They will update you for the seasons, and they will teach you how to make changes to the site when necessary.

You may focus on customer service with your business, and the service you offer to each customer will help them make more purchases over time. You are impressing upon your customers the idea that you care about service more than products, and you are teaching them that you will look after them no matter what it is they need. Your business and website will come together to give your customers the best experience. Each experience they have will change their buying patterns, and you will gain loyal customers who are happy to work with you many times over the years.

Congress grills Facebook, Twitter, Google on shells hiding election meddlers

Congress grills Facebook, Twitter, Google on shells hiding election meddlers


How can internet giants know that innocent-seeming U.S. companies aren’t actually shell vehicles for malicious foreign actors to buy ads to interfere with elections? The short answer is they can’t, and that drew questioning from a Congressional probe today into Facebook, Twitter and Google being used to manipulate the 2016 presidential election.

The hearing saw Facebook’s general counsel Colin Stretch dodge whether Facebook supports the new Honest Ads bill, instead touting the self-regulation it’s implementing. Google’s Richard Salgado affirmed that the company sees itself as a technology platform, not a media company or newspaper.

And Senator Ted Cruz pressed Facebook about whether it was politically neutral, and if it sways discourse “in ways consistent with the political views of your employees,” which I’ve noted leans Democrat judging by rampant cheering by employees for Democratic talking points during Barack Obama’s townhall at Facebook HQ in 2011.

Losing the shell game

Perhaps the most telling moment of the hearing came when one member of the committee questioning the companies’ spokespeople asked:

“How do you deal with the problem of a legitimate and lawful but phony American shell corporation, one that calls itself say ‘America for Puppies and Prosperity,’ that has a drop box as its address, and a $50 million check in its check book that it’s using to spend to manipulate election outcomes?”

Russian-bought ads designed to sow political discord.

Twitter’s general counsel Sean Edgett admitted “I think that’s a problem. We’re continuing to look into ‘how do you get to know your client’ . . . and believe that we’ll have to figure out a good process to understand who those customers actually are that are signing the contracts with Twitter to run ads.”

The committee pressed further about Twitter’s shortcoming here. “You admit that if you trace it all the way back to an American corporation, let’s call it ‘America for Puppies and Prosperity’ and it’s actually a shell corporation, you don’t actually know who’s behind it?” the committee asked. “It could be Vladimir Putin, it could be a big powerful American special interest, it could be the North Koreans or the Iranians. You need to be able to penetrate the obscurity of the shell corporation, correct?”

Edgett responded “Yeah, we’re working on the best approach to getting to know the clients and getting to know who’s behind the entities that are signing up for advertising.”

Later, Senator John Kennedy laid into the tech representatives, saying “Sometimes your power scares me.” He went on to ream Facebook’s general counsel Colin Stretch “for having 5 million advertisers,” which Kennedy said he thought was a quantity impossible to police. “You don’t have the ability to know who every one of those advertisers is, do you?” Kennedy asked. Stretch admitted Facebook didn’t, and it would likely be cost-prohibitive to drill down further into their identities.

Herein lies one of the toughest ongoing challenges for Twitter, Facebook and Google. They must either erect barriers to advertising that could deter innocent businesses and cost too much to administer and maintain, or they have to largely take advertisers at face value.

Facebook has written that it plans to “require more thorough documentation from advertisers who want to run U.S. federal election-related ads. Potential advertisers will have to confirm the business or organization they represent before they can buy ads.” But if those identified businesses are merely shell companies, that rule doesn’t do much good.

In the hearing’s second session, when asked about shell companies, Alliance For Securing Democracy fellow Clint Watts said, “I’m actually surprised that the Russians made the mistake of buying ads directly through the Internet Research Agency,” rather than through a shell company. He called this a mistake by the Kremlin, indicating future election interference could be even tougher to trace. And when asked if he thought the tech giants can currently identify who their advertisers truly are, Watts bluntly said “No.”

This issue of advertiser identity and how deep tech platforms are required to investigate it could emerge as key to whether these companies are allowed to self-regulate or whether the government will step in.

Featured Image: Bryce Durbin/TechCrunch

how to make your passwords worthless to cyber thieves

how to make your passwords worthless to cyber thieves

Mike Feibus, Special for USA TODAY
Published 11:00 a.m. ET Oct. 14, 2017

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Products that have chips that allow connectivity to the internet and that learn user’s habits grab attention at CES in Las Vegas. (Jan. 5)
AP

When IBM introduced the first laptop with a built-in fingerprint sensor in 2004, it sparked a wave of product development in biometrics. At the time, a colleague delighted in fooling sensor after sensor with a rubber replica of his own finger.

Everything is relative. Today, in a world where cyber thieves routinely pry into valuable data stores from far-away lands, compromised passwords are 10 times more likely, according to Verizon, to be the culprit than physical interaction with computers, smartphones and other connected devices. Even the worst fingerprint reader, in fact, can help make those passwords more secure by acting as a second line of defense.

The best way to make your accounts more secure is to render your passwords worthless to cyber thieves, by requiring proof in addition to — or better yet, instead of — your password.

Here’s how:

Use a password manager

Yes, the goal is to neuter your passwords. But many apps and websites don’t yet offer options for multi-step verification. Which means that if hackers have your password, they’re going to get into those accounts. 

If you have a simple password, then you should assume the bad guys can already get in. A password like, say, “password,” is akin to leaving the keys in an unlocked car on a crowded street. Misery loves company. So if it’s any consolation — which, trust me, it isn’t — there are millions of other unlocked cars out there. “Password” is one of the 10 most common passwords on the Internet. And one in six personal passwords are “123456.” Seriously.

So as a first line of defense, you should have hard-to-guess passwords. And you should change them often. Which takes more effort than most of us are willing to expend. 

Password managers like Dashlane, LastPass and RoboForm take care of all that for you. You only need to remember the password that gets you into your password manager. But for gosh sakes, make it a good one!

More:

Equiifax may have been breached again

After Equifax, make it expensive for credit bureaus to be ‘stupid’

No surprise doctors dislike electronic health records

Don’t ever click

Eighty-one percent of data breaches last year leveraged weak or stolen passwords, according to Verizon’s annual Data Breach Investigations Report. With regard to stolen passwords, by far the most common method is by phishing — sending urgent, seemingly genuine emails that try to get you to click on a link. The link might take you to an imposter site that snags your credentials before logging you in to your actual account. Or it might load malware that collects all the usernames and passwords you type.

The best way to thwart phishing attempts is simple: don’t click on links in emails. That notice from PayPal that your account is in danger of being frozen looks authentic. And it might be. Or not. Cyber thieves spend their days dreaming up ways to convince you to click, and they’ve gotten pretty good at it.

More: Just say no to LinkedIn requests from strangers; some may be phishing scams

More: Phishing scams: How to get avoid getting duped

Multi-step verification 

If you haven’t gotten the message by now, we’re notoriously bad at protecting our passwords. Which is why more and more accounts are leveraging physical markers to validate that the person who just signed in is really you. 

In fact, many of the multi-step verification, or multi-factor authentication, schemes are built on a foundation of “trusted hardware” — your smartphone and laptop. Then, if someone tries to log on with your credentials on a different device, the app will demand more proof that it’s really you before granting access. 

The app might ask for a code it sends in a text or email. Or it might require a six- or eight-digit number generated by authentication apps.

The apps might require biometric authentication — like iris, face or fingerprint scans — as further proof.

Enabling multi-step verification on your accounts will go a long way toward making your passwords worthless to cyber thieves — and your accounts far more secure as a result.

Mike Feibus is principal analyst at FeibusTech, a Scottsdale, Ariz., market strategy and analysis firm focusing on mobile ecosystems and client technologies. Reach him at mikef@feibustech.com. Follow him on Twitter @MikeFeibus.

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Nearly half of all Americans are affected by a cyber security breach at Equifax, one of the nation’s three major credit-reporting agencies. Here’s how to avoid being a victim.
USA TODAY

 

Read or Share this story: https://usat.ly/2ylinGg

Congress grills Facebook, Twitter, Google on shells hiding election meddlers

Congress grills Facebook, Twitter, Google on shells hiding election meddlers


How can internet giants know that innocent-seeming U.S. companies aren’t actually shell vehicles for malicious foreign actors to buy ads to interfere with elections? The short answer is they can’t, and that drew questioning from a Congressional probe today into Facebook, Twitter and Google being used to manipulate the 2016 presidential election.

The hearing saw Facebook’s general counsel Colin Stretch dodge whether Facebook supports the new Honest Ads bill, instead touting the self-regulation it’s implementing. Google’s Richard Salgado affirmed that the company sees itself as a technology platform, not a media company or newspaper.

And Senator Ted Cruz pressed Facebook about whether it was politically neutral, and if it sways discourse “in ways consistent with the political views of your employees,” which I’ve noted leans Democrat judging by rampant cheering by employees for Democratic talking points during Barack Obama’s townhall at Facebook HQ in 2011.

Losing the shell game

Perhaps the most telling moment of the hearing came when one member of the committee questioning the companies’ spokespeople asked:

“How do you deal with the problem of a legitimate and lawful but phony American shell corporation, one that calls itself say ‘America for Puppies and Prosperity,’ that has a drop box as its address, and a $50 million check in its check book that it’s using to spend to manipulate election outcomes?”

Russian-bought ads designed to sow political discord.

Twitter’s general counsel Sean Edgett admitted “I think that’s a problem. We’re continuing to look into ‘how do you get to know your client’ . . . and believe that we’ll have to figure out a good process to understand who those customers actually are that are signing the contracts with Twitter to run ads.”

The committee pressed further about Twitter’s shortcoming here. “You admit that if you trace it all the way back to an American corporation, let’s call it ‘America for Puppies and Prosperity’ and it’s actually a shell corporation, you don’t actually know who’s behind it?” the committee asked. “It could be Vladimir Putin, it could be a big powerful American special interest, it could be the North Koreans or the Iranians. You need to be able to penetrate the obscurity of the shell corporation, correct?”

Edgett responded “Yeah, we’re working on the best approach to getting to know the clients and getting to know who’s behind the entities that are signing up for advertising.”

Later, Senator John Kennedy laid into the tech representatives, saying “Sometimes your power scares me.” He went on to ream Facebook’s general counsel Colin Stretch “for having 5 million advertisers,” which Kennedy said he thought was a quantity impossible to police. “You don’t have the ability to know who every one of those advertisers is, do you?” Kennedy asked. Stretch admitted Facebook didn’t, and it would likely be cost-prohibitive to drill down further into their identities.

Herein lies one of the toughest ongoing challenges for Twitter, Facebook and Google. They must either erect barriers to advertising that could deter innocent businesses and cost too much to administer and maintain, or they have to largely take advertisers at face value.

Facebook has written that it plans to “require more thorough documentation from advertisers who want to run U.S. federal election-related ads. Potential advertisers will have to confirm the business or organization they represent before they can buy ads.” But if those identified businesses are merely shell companies, that rule doesn’t do much good.

In the hearing’s second session, when asked about shell companies, Alliance For Securing Democracy fellow Clint Watts said, “I’m actually surprised that the Russians made the mistake of buying ads directly through the Internet Research Agency,” rather than through a shell company. He called this a mistake by the Kremlin, indicating future election interference could be even tougher to trace. And when asked if he thought the tech giants can currently identify who their advertisers truly are, Watts bluntly said “No.”

This issue of advertiser identity and how deep tech platforms are required to investigate it could emerge as key to whether these companies are allowed to self-regulate or whether the government will step in.

Featured Image: Bryce Durbin/TechCrunch

Buy Microsoft Windows 10 Pro Product Key Online

Buy Microsoft Windows 10 Pro Product Key Online

Microsoft Windows 10 Professional is your accomplice in efficiency. Get an Operating System that begins up and continues quick, has more worked in security to help guard you, and is intended to work with the product and equipment you officially possess. Windows 10 Pro is an advanced OS that originates from a long line of famous, utilitarian discharges from Microsoft. Windows is ideal for gamer, office PCs, and everything in the middle, But Microsoft provide its free trail, So user must activate it to get its full features. Here You can Buy Microsoft Windows 10 Pro Product Key Online to activate your OS.Buy Microsoft Windows 10 Pro Product Key

Sort out everything with awesome inherent applications like Maps, Photos, Music, Mail and Calendar, and Movies and TV. Windows 10 Pro causes you store what you require, discover it when you require it, and tidy things up to spare space. What’s more, your records will never be lost because of programmed reinforcement from Microsoft OneDrive. With Windows 10 Pro, you’re never a long way from what you require.

This rendition of Windows is intended for expanded business usefulness. It offers bolster for encryption, remote sign in, and virtual machine creation. Windows 10 Professional is an ideal choice for all business processing needs. It even incorporates Cortana, your customized advanced right hand.

Windows 10 Pro encourages you work and causes you play. Exchange your most loved XBOX diversions from support to PC. You’re gaming companions and different contacts exchange between stages too. Windows 10 Pro is the ideal answer for persevering and serious gaming. In any case you utilize your PC, Windows 10 will enhance your experience.

Windows 10 Pro PC Requirements

Before installing Window 10 Pro, You should check your PC specs here;

Minimum specs for Windows 10 Pro 32/64bit Operating System is as:

  • Processor:    1 GHz or faster processor / SoC
  • RAM:    1 GB for 32bit & 2 GB for 64bit
  • Hard disk space:    16 GB for 32bit OS & 20 GB for 64bit OS
  • Graphics:     DirectX 9 or later within WDDM 1.0 driver
  • Display:    800×600 screen resolution or higher

If Your PC specification suits, Then you can install Windows 10 Pro without any issue.

Windows 10 Pro Features:

You can check Windows 10 features here, So that you may know what you’ll have in your PC.

  • Recognizable and extended Start menu for fast access to your most loved things
  • Quick, smooth and works with a greater amount of what you as of now have
  • Microsoft Edge, the all-new program that influences the web to work your direction
  • Programmed refreshes help keep you current on highlights and security
  • Join your business or school space for simple access to arrange records, servers, and printers
  • Improved security with Bit-locker information encryption and assurance
  • Login with Remote Desktop and make virtual machines with Hyper-V
  • The snappiest approach to set thoughts in movement – Quickly get to the Windows Ink Work space to utilize Sticky Notes, Sketchpad, and Screen Sketch. Normally make, catch and alter thoughts at the speed of thought inside Office.
  • Hi, you are the watchword, Windows Hello is the secret key free sign-in that gives you the speediest, most secure approach to open your Windows gadgets.
  • Go past perusing, Microsoft Edge is the program worked for Windows 10. Go past perusing, appreciate a web encounter that is close to home, responsive and about completing things on the web.
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Last updated by Tayyib Ahsan at .

Digital Transformation? Bring It On!

Digital Transformation? Bring It On!

Wherever you turn these days, there is content. On public transport, in fast food restaurants, on our smart devices, and they won’t even let you watch a YouTube video about skateboarding squirrels without trying to sell you something! How do you cut through all of this noise and connect with your audience? It must be like fighting a losing battle, right? Wrong. If you want to connect with your audience, you have to do it on their terms. And that’s exactly where digital transformation comes in.

Flicking the Right Buttons

It is necessary to understand why you should go through digital transformation. It is not just buying some digital tools, plugging them into your system, pressing a big red button, and sitting back while your company ticks along nicely with zero effort from you. It is the very core of your business, and you must know how your day-to-day business operations will and should be affected, the impact on strategy if you have one (if you don’t, you will need one pretty darn quick), and the impact on your business model.

Then there are the other outcomes it will cause. It inspires your staff because they see that your firm is progressive, better connected, and keeping up with the trends. Proper research of these consequences and defining your goals mean you can measure how effective your transformation is, and avoid unpleasant surprises caused because you neglected to do your homework. You should look at the talent and strengths of the team you already have in place, and tap into it and nurture it to make the transition as seamless as possible.

Other Considerations

Now, you know how much we love GDPR on this blog and this is a very key issue when choosing what kind of tools you should be using to give you the advantage with being compliant. The new regulation actually gives you a good excuse, and in fact a legal requirement, to look at your technical stack and see how you can make mapping the data flow as effective as possible. Companies collect a lot of data about their visitors, but just throwing it all up in the air and not knowing where it lands is reckless. Using digital transformation to optimize the data you collect, right down to the last digital detail, will result in removing the barriers to completed online forms, but you are considering what information is essential, and shortening the process for visitor completion. And by showing that you are a conscientious advocate of respecting your visitors’ data will paint you in a positive light with your potential and existing customers. Gathering relevant information from visitors means gaining insight into who they are. And when you have an accurate picture of them, then you can use this to really hone in on the type of goods and content that would fit into their lifestyle choices, and communicate it to them on their level.

Stand and Deliver!

To take it further, in terms of how you should define digital transformation, it means identifying a content strategy based on the needs of your target audience, creating the content that engages them, through a true understanding of the channels and ways to reach them, and setting KPIs necessary that measure the success. When you establish the touch points across all channels, online and offline, you want to track, and use that to optimize the customer journey, you can identify those tools that will allow you to gather the necessary data to optimize your content strategies. It gives your marketing the injection of amazing essential to surpass your expectations.

OK, Who Kicks It All Off?

There is no one person that should lead it. Usually, in more mature companies, the head of IT makes recommendations when it comes to new technology. But bringing in the know-how of the boss of marketing to identify the content strategy, and the sales director to discuss frankly the product’s USPs, and use their knowledge of the customer to define the digital touchpoints, as well as the CEO to give their official stamp of approval. These roles all have a positive impact on the adoption and progression of the mammoth task to come throughout the company and the many roles within it.

Segmentation Is Not Just for Grapefruit

Now you have the right technology, you can segment your customers using their behavior and character traits, and integrate your e-commerce and multichannel strategies to delight your customer and give your sales revenue a sizeable boost. In this day and age, you’ve got to be consistently delivering a user experience that goes beyond your customers’ expectations, and that means across all devices and channels. The advantage to you is that this digital presence gives you a real single customer view. Without these tools, the essential components of your digital brand marketing strategy will be missing. And this will mean you are not able to integrate the client data you gather with your email data via your CRM. But when you can keep your business vision aligned with a complete understanding of customers and digital trends, you are more or less establishing yourself as a brand-leading multichannel business. And if this is seen through to its correct conclusion, you can say “hello” to reaching your strategic objectives.

But I Am Happy Doing What I’m Doing

Are you crazy? Don’t let the complexity of digital transformation put you off. My colleague Pavel has been writing some very useful blog posts to show you what you can achieve when you use the right tools that Kentico EMS gives you. I am sure that these blog posts are an eye-opener for some, and a cause for smug satisfaction for others that are already using the same tools to give them a business and financial advantage.

Not going through digital transformation speaks volumes about your business. It tells your customers that you are not interested in them. And when customers have awkward and impersonal experiences, they take their business and money elsewhere. Your competition is everywhere, and the smarter cats are already using the tools more complacent companies lack to steal the business from under their noses. Don’t be the one that has to turn out the lights when you leave a business that thought that digital transformation wasn’t necessary. Be the one that switches them on in a shiny new building built on the success your customers’ loyalty has built. After all, success has a sweet smell, and failure just stinks at every level. And you deserve better than that!

If you would like to explore the topics in this article further, you can download our whitepaper on human-to-human marketing.

Have you gone through digital transformation? What were the surprising steps that you encountered? Maybe you have some tips you would like to share with others who are about to face this themselves. Whatever your experience, opinions, or questions about the topics raised in this article, I would love to hear about them in the discussion below. Don’t be shy!